Activities to attract foreigners to Vietnam

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Activities to attract foreigners to Vietnam

Deputy Director of the Vietnam National Administration of  Tourism (VNAT) Nguyen Manh Cuong attributed the result to a promotion campaign jointly held by VNAT and the Trade Promotion Agency under the Ministry of Industry and Trade.
           By the end of October Vietnam had welcomed 4.142 million foreign arrivals thanks to promotion strategies launched in Hanoi , Ho Chi Minh City and Da Nang city.The country had a target of 4.2 million foreign tourists for the whole year.
              Including activities to increase consumption of both local and foreign tourists, organise promotional outlets, enhance production of consumer goods and souvenirs and increase average expenditure of tourist shopping,
the aim of  “Impressive Viet Nam Grand Sale 2010″, is to ignite tourism in August and September.
         Applying evisa Vietnam and stopping in Hanoi at that time, foreigners could meet sales promotion programmes of more than 100 businesses, supermarkets and shops while in Da Nang , 29 trade and travel agencies, restaurants, hotels and shopping centres were involved in the promotion programme, including 10 to 50 percent discounts for travel and services.
            This was the first time the programme had been held in the capital city of Hanoi and the central city of Da Nang , and the sixth time the scheme was organised in HCM City . With the participation of 600 enterprises and 2,300 promotional outlets Ho Chi Minh was estimated to have the bigger scale of the programme  than Hanoi
           However, foreign visitors’ shopping accounts for only 20 percent of their total expenditure, while in Thailand the rate is about 60-70 percent, according to VNTA statistics./.

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